DAO.NEW is, in and of itself, a DAO. The DAO takes 2.5% from each primary market sale of NFT to fund itself. The money itself goes into a treasury managed by the DAO.NEW DAO. Communities that create DAO's with DAO.NEW will also receive memberships to vote on how this treasury is spent. The goal is that all the DAO's which are created via DAO.NEW can use their combined revenue to supports new feature development on DAO.NEW and make it better for everyone.